Retail partners and resellers raised concerns about declining sales performance in consumer products. The challenge was to design a large-scale program that not only addressed sales but also rekindled consumer excitement around technology products.
📉 Declining consumer sales reported by partner resellers
💻 Need to unite multiple product categories (PCs, printers, laptops, accessories) under one campaign
🎯 Demand for a high-impact initiative to restore confidence in both resellers and customers
👥 Ensuring safety and smooth operations amid expectations of massive crowds
👣 Massive Foot Traffic: Long queues formed early morning, creating a festival-like atmosphere.
💰 Sales Uplift: Resellers recorded peak sales across product lines.
🤝 Partner Satisfaction: Strengthened trust and confidence with retail partners.
🔄 Repeat Success: Successfully executed 3 years in a row, becoming a flagship program.
A week-long mega event was launched at the World Trade Center. The campaign was positioned as the biggest tech sale in the Philippines, combining deep discounts, entertainment, and engagement mechanics to drive massive foot traffic.
Key Elements 🔑
🏢 Partner Empowerment – Dedicated booth spaces for each reseller to showcase products.
📢 Promotional Support – Large banners, digital ads, and media buzz.
🎁 Consumer Incentives – Discounts, raffles, and prize draws.
🔨 Auctions – Exciting bidding for premium laptops & devices.
🎤 Entertainment – Hosts, live performances, and engaging activities.
🛡️ Safety & Operations – Security deployment, crowd management, and medical standby.
📜 Compliance – Proper permits, partner orientation, and stock planning
This initiative proved how large-scale experiential activations can transform sales performance. It also showcased the agency’s strength in end-to-end execution — from partner orientation ➝ event management ➝ safety protocols.
Notice on Intellectual Property: Client names and brands are withheld for confidentiality. All strategies and concepts shown remain the intellectual property of the respective owners and are shared only to illustrate our work.
